By spotlighting the range of the brand's flavors, the cookbook's launch is partly designed to drive awareness of a new variety, Lay's Wavy Cheddar, … Read the whole story

Shopper marketing drives sales, and some of the most powerful campaigns were cooked up this year by Walmart, Procter & Gamble, and Coca-Cola -- … Read the whole story

J.D. Power and Associates in a new study says that while the percentage of all dealer service visits related to automotive recalls has hit … Read the whole story

Part of the effort is a new website, TeamFram.com, that includes a series of videos called "Done Right," featuring interviews with the athletes and … Read the whole story

Many people are familiar with Penske Truck Leasing's fleet by its distinguishable bright yellow exterior. But beyond that, few know about the company's business … Read the whole story

As the world's luxury watch and jewelry buyers flock to Switzerland for the annual blingfest known as Baselworld, it looks like they can all … Read the whole story

Marketers should think twice before discounting the influence of Baby Boomers, who still control 70% of all disposable income in the U.S. Their embrace … Read the whole story