"Becoming Steve Jobs," an unauthorized biography that will be released tomorrow, has not only been garnering headlines for a "Fast Company" excerpt and selected leaks, but also is being positioned … Read the whole story
The Michelin campaign, via TBWA\Chiat\Day and New York-based animation shop Psyop, uses Pixar-style animation to deliver the prolonged-safety message. Without going technical, the tire … Read the whole story
"While Nike is conscious of near-term financial targets, it is very much focused on healthy long-term growth," writes analyst Sam Poser, who covers the … Read the whole story
In under two days, the video clip of Ferrell's first "Tonight Show" segment has generated nearly 2 million views on the show's YouTube channel … Read the whole story
"We sought to create a beautiful narrative that also reflected the Vizio brand personality traits, which we hope would resonate with fans of our … Read the whole story
"To develop the campaign, we integrated feedback from NBA fans," said BBVA Compass Chief Marketing and Client Experience Officer Jennifer K. Dominiquini. "Their insights … Read the whole story
In a world of fragmentation, aggregation, plummeting CPMs, ad avoidance and audience parsimony -- in other words, amid the most chaotic media scenario in … Read the whole story
According to the study, three-quarters of consumers would be happy to spend more than $100 on a product without seeing it first. That isn't … Read the whole story