Marketing Daily
Tuesday, March 24, 2015

Top of The News

Wilson Buys The Bat Brand Favored By Hammerin' Harmon
by Thom Forbes

You can bet that Mickey Mantle rookie card they won't be rebranding it "The Helsinki Slugger" but the Finnish company that owns Wilson Sporting Goods has agreed to pay Hillerich … Read the whole story

  • APPAREL
    Carhartt Campaign Features Baseball Superstar
    by Tanya Gazdik

    "Carhartt did not partner with Madison because he's an accomplished athlete; we partnered with him because he's a hard worker off the field," Carhartt … Read the whole story

  • RETAIL
    Can AmEx's Plenti Break The Coalition Curse?
    by Sarah Mahoney

    American Express is rolling out Plenti, a new coalition loyalty plan, linking diverse brands such as Macy's, Rite Aid and Hulu. Observers think this … Read the whole story

  • RESTAURANTS
    BK Deploying Emoji Keyboard, Ad Barrage As It Adds Chicken Fries To Permanent Menu
    by Karlene Lukovitz

    Last week, BK sent a chicken on tour to determine whether six restaurants would serve Chicken Fries for a day. The excitement generated supposedly … Read the whole story

  • TELECOM
    Future 'Iconic Moments' Coming To A Tablet Near You
    by Aaron Baar

    "We had been bantering about the idea that there are moments in history where you see some event live on TV," Valerie Vargas, VP … Read the whole story

  • BEVERAGES
    Lipton Hits The Road For Sparkling Iced Tea
    by Karl Greenberg

    Linda Bethea, senior director of marketing, who was at the March 20 event, tells "Marketing Daily" that the brand is giving out over a … Read the whole story

  • COMMENTARY
    Organizational Engagement - It's For The Customer
    by Emilie Kroner

    It's ironic: In the age of personalization, have we lost our ability to get personal at the store level? Read the whole story