Marketing Daily
Monday, March 30, 2015
  • The Business Of Storytelling: Towards Content ROI

    PHOENIX -- Expedia Media Solutions Director Jason Rubenstein's presentation at the MediaPost Content Marketing Insider Summit on Friday moved many in the audience to ... Read the whole story

  • AT&T, Coke Zero Seeing Tourney Benefits

    "What they're doing seems to be very targeted to the audience, which is male and a little younger-skewing demographic," Ted Marzilli, CEO of YouGov ... Read the whole story

  • Adidas Shifts Marketing Focus To New York, L.A., And Runners

    Last year, the company fell from second to third place in the U.S. sportswear market, as ranked by Sterne Agee and SportsScan, with a ... Read the whole story

  • Unilever Launching 16 New Frozen Treats

    The new twists include a special edition of Popsicles tying in with Disney's incredibly popular "Frozen" movie (shown), and a move to using "sustainably ... Read the whole story

  • P.R. Wild Pitches, Spring Edition

    Tra la, tra la. Spring is here! And with it, daffodils and baseball and Easter Eggs -- and our semiannual shaming of public-relations incompetence! Read the whole story

  • Beacons And The State Of Hyperlocal At SXSW

    Are they a precursor to next-generation digital experiences or just a tech fad? Read the whole story