MediaPost Publications - Marketing Daily 04/07/2015

Top of The News

Samsung Likes The Direction Its Numbers Are Taking

by Thom Forbes

On the eve of the favorably received Samsung Galaxy S6 rollout Friday, the company released preliminary first-quarter results yesterday with earnings that were better than analysts expected. The move had … Read the whole story

Read Now »

PETS
Human Food Companies Muscle In On Pet Food Market
by Tanya Gazdik
Mergers and acquisitions in the $28 billion U.S. pet food market have dominated the headlines in recent years, especially by companies traditionally known for … Read the whole story
RETAIL
As Gen Y Gets Less Green, Patagonia Re-Revs Its 'Buy Less' Message
by Sarah Mahoney
Stopping at stores from Oregon to Boston, Patagonia specialists are also giving lessons in gear repair -- even providing customers with someone else's worn-out … Read the whole story

RESTAURANTS
Dunkin' Promotes New Flavors With In-Store $1,000 Prizes
by Karlene Lukovitz
Baskin-Robbins-inspired Cookie Dough and Butter Pecan coffee and latte flavors are returning favorites, and Rocky Road versions have been added to this summer's beverage … Read the whole story
TECHNOLOGY
Pay-TV Providers Need To Embrace OTT Technology
by Aaron Baar
"[Pay-TV providers] either need to integrate OTT services or offer similar [independent OTT] technologies," Eric Abbruzzese, research analyst for ABI, tells "Marketing Daily." "Those … Read the whole story
RESEARCH
African American Women Confident, Optimistic, But Have To Play A Role
by Karl Greenberg
Women face challenges at work, but black women face unique ones: A new study says they are ambitious, confident and generally optimistic, but under … Read the whole story
COMMENTARY
Consumer Psychology Isn't Always Complicated
by Theresa Trevor
When consumers share content, ask for or provide referrals, or reference positive or negative experiences, there doesn't have to be some deep, complicated, sub-consciously … Read the whole story