One of the videos involves a pair of women, one of whom evidently had a tough year according to her friend, who vows to … Read the whole story

The ads are just as memorable for what they lack (like the words, plus size) as what they've got: Beautiful women unapologetically flaunting their … Read the whole story

"Budweiser is using this program to rally people around two American staples: Bud and burgers," Brian Perkins, vice president, Budweiser, tells "Marketing Daily. "We … Read the whole story

The spot was not only the top-scoring ad of the Super Bowl; it also had the highest Ace Score in the QSR category for … Read the whole story

At the New York International Auto Show this week, Lexus put the spotlight on its RX crossover SUV, which - when the nameplate launched … Read the whole story

"When you experience an emotion that's low in arousal, and you then watch a commercial that's highly energetic, you spend less time watching it," … Read the whole story