June 3 - 6, 2024
Thursday, April 9, 2015
Top of The News
Ikea, the Swedish self-assembly furniture and knick-knack purveyor that does a hefty side business in meatballs made the old-fashioned way, will be serving a new "vegan friendly veggie ball" version … Read the whole story
RETAILThe ever-controversial show, a collection of contemporary American art that regularly causes angst, anxiety or outrage in the art world, will make an especially … Read the whole story
AUTOMOTIVE"Marketing Daily" caught up with Stephen Odell, who switched places with Jim Farley this year to become Ford EVP of global marketing, sales, and … Read the whole story
RESEARCHVodafone jumped to second place, bumping McDonald's down to third in the global brands ranking. Pepsi and Movistar rank fourth and fifth, respectively, followed … Read the whole story
ELECTRONICSThe reality program features "Inside the NBA" analyst Kenny Smith and his family. The deal will include sponsorship across multiple screens (including a digital-first … Read the whole story
PACKAGED GOODSDemographically, the detergent brand and cartoon are well suited. All skews more toward households with kids than any other laundry brand, says Lora Van … Read the whole story
SPORTSPGA Tour fans get "mPoints" across the Tour's properties for doing things like checking on any of the PGA Tour's six Tours, sharing content, … Read the whole story
- COMMENTARY
A media impression is rarely seen or noticed or remembered. It is overwhelmingly likely to be ignored, or perhaps not even there in the … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Lan Trieu - Unilever International, Head of Marketing, Nutrition North America
Christina Nevoso - Bayer Consumer Health, Senior Marketing Lead, Brand Building & Marketing Excellence
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