June 3 - 6, 2024
Tuesday, April 14, 2015
Top of The News
A power struggle has erupted at the top of Volkswagen leadership after chairman Ferdinand Piech told the German magazine "Der Spiegel" last Friday that he is "keeping myself at a … Read the whole story
BEVERAGESWhile PepsiCo replaces Coke in the NBA, Coca-Cola has just signed a four-year deal that makes it official (non-alcoholic) beverage of MLS and U.S. … Read the whole story
TELECOM"These [launches] are big events for all the carriers," Josh Sitzer, Sprint's director of social and digital marketing, tells "Marketing Daily." "We wanted to … Read the whole story
PETSThe product is supported by an integrated marketing campaign, highlighting the innovation, convenience and appeal of the new product. The campaign includes digital advertising, … Read the whole story
BEVERAGESThis time, the number of popular U.S. first names on bottles will be blown out to at least triple the 250 offered last year, … Read the whole story
- COMMENTARY
We are here to unearth the marketing principles lurking in season five. Here's what we took away from "The Wars to Come." Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Randi Jachino - Prestige Consumer Healthcare, VP of Marketing
David Dreyer - Starco Brands, CMO
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