Marketing Daily
Tuesday, April 21, 2015
  • Jeep Taps X Ambassadors For New Chapter Of The Campaign For 2015 Renegade

    Jeep -- which has been pitching 20-somethings since earlier this year when it launched a program with NBCUniversal and iHeartRadio -- is extending the … Read the whole story

  • To Reach Gen Y, Big-Name Brands Tap Sharing Economy

    PwC says that the five key sharing sectors, which include travel, car sharing, finance, staffing and music and video streaming, generate $15 billion in … Read the whole story

  • A-B Launches Digital Ad For Oculto

    Marketing aims to reach the target millennials where they are: "in the clubs and on Instagram, Twitter and Tinder. Everything we do is designed … Read the whole story

  • Lexus Goes Cycling With Bottega Gran Fondo

    The event is less a hardcore bike race than an epicurean bike tour through Napa. The two-day tour features six pro cyclists and six … Read the whole story

  • Pure Leaf Iced Tea Debuts First TV Spot

    The spot's creative, from Anomaly, underscores the brand's key differentiator -- that it's real leaf-brewed tea, not made with powders or concentrates -- by … Read the whole story

  • Connected Devices Changing Viewing Habits

    "In many ways, we're experiencing a new golden age of content," the IAB's Sherrill Mane says. "The whole experience of the living room is … Read the whole story

  • Dragons, Swords, And Marketing Partners: 'Game Of Thrones,' Week 2

    "Game of Thrones" is back, and we're here to unearth the marketing principles lurking in season five. Here's what we took away from "The … Read the whole story