June 3 - 6, 2024
Tuesday, April 21, 2015
Top of The News
As consumers increasingly demand to know exactly what goes into - and on - their bodies, both lawmakers and individual marketers are responding with an alacrity not seen in seven … Read the whole story
AUTOMOTIVEJeep -- which has been pitching 20-somethings since earlier this year when it launched a program with NBCUniversal and iHeartRadio -- is extending the … Read the whole story
RETAILPwC says that the five key sharing sectors, which include travel, car sharing, finance, staffing and music and video streaming, generate $15 billion in … Read the whole story
BEVERAGESMarketing aims to reach the target millennials where they are: "in the clubs and on Instagram, Twitter and Tinder. Everything we do is designed … Read the whole story
AUTOMOTIVEThe event is less a hardcore bike race than an epicurean bike tour through Napa. The two-day tour features six pro cyclists and six … Read the whole story
BEVERAGESThe spot's creative, from Anomaly, underscores the brand's key differentiator -- that it's real leaf-brewed tea, not made with powders or concentrates -- by … Read the whole story
RESEARCH"In many ways, we're experiencing a new golden age of content," the IAB's Sherrill Mane says. "The whole experience of the living room is … Read the whole story
- COMMENTARY
"Game of Thrones" is back, and we're here to unearth the marketing principles lurking in season five. Here's what we took away from "The … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Lisle Friedman - Casa Komos Brands Group, Vice President of Marketing
Lan Trieu - Unilever International, Head of Marketing, Nutrition North America
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July 22 - 25, 2024
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October 2 - 5, 2024
