Marketing Daily
Monday, May 4, 2015
  • To Reach Moms, Dove Pushes Multi-Generational Appeal

    Unilever says the campaign came from research that showed that three times as many women say their beauty habits were influenced more by mom … Read the whole story

  • Ram Back As Official Truck Of The Kentucky Derby

    One of the two spots for the Fiat Chrysler Automobile U.S. truck division takes an unusual turn for a pickup truck brand: it's about … Read the whole story

  • Chobani Launches Lifestyle-Themed Campaign

    The ads, which will run on television during prime time through the May sweeps period, are backed by an original, folksy song, "To Love … Read the whole story

  • Trucks, Crossovers, SUVs Make April Warmer For Domestics

    T.S. Eliot, be damned; April was the kindest month for people selling SUVs and crossovers. Huge demand and warmer weather brought people out of … Read the whole story

  • Supercuts Tackles Selfie Phenomenon

    In this era of selfies, it's important to look your best at all times. Supercuts takes a cue from the selfie phenomenon to tout … Read the whole story

  • New Orleans Expands 'Follow Your NOLA'

    New Orleans Tourism Marketing Corporation is adding to its 3-year-old "Follow Your NOLA" effort with fresh creative. The campaign, from Agency 360i, aims to … Read the whole story