Marketing Daily
Thursday, May 28, 2015

Top of The News

Consumers Feeling a Bit Better Globally But The Buts Abound
by Thom Forbes

Consumer confidence in the United States improved modestly through mid-May after having declined sharply in April and reversing a three-month slide, according to The Conference Board Consumer Confidence Index, which … Read the whole story

  • FINANCIAL SERVICES
    LGBT Consumers Favor Home Ownership, Worry About Discrimination
    by Tanya Gazdik

    Nearly nine out of 10 (89%) LGBT homeowners surveyed, and three out of four (75%) LGBT non-homeowners, think homeownership is a good investment. This … Read the whole story

  • ELECTRONICS
    Sennheiser Sees Future With New Mic
    by Aaron Baar

    "The purpose of the video is to understand the situation our end users are in," Uwe Greunke, director of global and brand marketing at … Read the whole story

  • RETAIL
    Tiffany Talks Stronger Results, More Marketing
    by Sarah Mahoney

    Globally, sales fell 5% to $962 million. On a constant-exchange-rate basis, they fell 1%, versus an expected decline of 6.6%. And while net earnings … Read the whole story

  • RESEARCH
    Data-Driven Marketing On An Upswing, But Marketers Wary
    by Karl Greenberg

    Neil O'Keefe, SVP of CRM and member engagement at the DMA, said the results suggest marketers appreciate the growth potential but also see a … Read the whole story

  • RESEARCH
    McDonald's, Coca-Cola, Bud Lead BrandZ Consumables Rankings
    by Karlene Lukovitz

    McDonald's may be struggling to revive its mojo in the U.S., and it did lose 5% of its global brand value since last year … Read the whole story

  • AUTOMOTIVE
    Auto Sales Heating Up For Summer
    by Karl Greenberg

    Spring is here and that means people are shopping for things. And things include cars. Prognosticators in the auto biz see a fairly blistering … Read the whole story