Marketing Daily
Thursday, June 4, 2015
  • Chobani Launches Campaign For Flip Line

    The campaign includes two national TV spots showing break moments (one features a nurse, the other a cowboy); national radio; PR that focuses on … Read the whole story

  • Target's One-Word Fall Campaign: Plaid

    Those wondering whether Target may be recapturing a little of its former fashion mojo might want to take a peek at what the mass … Read the whole story

  • Shell Goes With Largest Fuels Campaign For New Shell V-Power NITRO+

    The campaign comprises national events, a national TV commercial, and centers on a cross-country performance and luxury vehicle relay race with Hollywood talent, celebrities … Read the whole story

  • Media, Entertainment Spending To Remain Healthy

    To take advantage of this growth, the most successful entertainment companies will adopt strategies that provide seamless consumer interaction across channels, become more mobile … Read the whole story

  • Rent.com Enlists Comedian For First National Effort

    The multimillion-dollar integrated campaign was created by Doner and includes a new brand logo, an updated Web site look and feel. It targets young … Read the whole story

  • Ace Hardware Becomes Official Hardware Store Of The PGA Tour

    The parties say planners of the PGA Tour, Champions Tour, Web.com Tour, PGA Tour Latinoamerica, PGA Tour Canada and PGA Tour China, and the … Read the whole story