Marketing Daily
Friday, June 5, 2015
  • L2 Says 'Buy' Buttons Will Spark Social Shakeout

    R. Danielle Bailey, research director and head of data partnerships for L2, the digital think tank, says it's a watershed moment for social media: … Read the whole story

  • Popsicle Gets Its Own Marvel Superheroes

    The Unilever brand will release a series of nine digital comics on Popsicle.com on June 21. Starting in July, it will also offer a … Read the whole story

  • Canon Connects With Families Through Little League

    "We were looking for an initiative where we could tie both [our brand and baseball] together, while actively targeting families," Stephanie Hayman, marketing specialist … Read the whole story

  • Modelo Especial Enlists Soccer Stars For Promo

    Despite being one of the fastest-growing beer brands in the country, the brand has relatively low awareness among general market consumers, says Constellation Brands … Read the whole story

  • Audi Wears Toms For Summer Cause Campaign

    The luxury automaker's U.S. unit and Toms will donate 55,000 shoes to children in need this summer. As part of the deal, the two … Read the whole story

  • MSG Signs Comprehensive Deal With Fantasy Network DraftKings

    It puts DraftKings, as Marquee Partner of MSG's New York Liberty WNBA team, gets its logo on team jerseys. DraftKings will also be Official … Read the whole story

  • Shut The Door, Turn Off The Light

    Endings are hard - especially when they involve shutting down that intense group-therapy session known as seven seasons of "Mad Men." Read the whole story

  • Carnival Cruise Lines Launches The Anti-Cruise; Will People Come?

    Cruising, I'm convinced, appeals not a bit to people looking for an immersive experience where they actually learn something and come away changed, and … Read the whole story