Marketing Daily
Thursday, June 11, 2015
  • BP Ups The Ante With Revamp Of Loyalty Program

    The unspoken key to loyalty cards is that using them shouldn't be arcane. Doug Dryan, head of BP's loyalty card business, tells "Marketing Daily" … Read the whole story

  • JetBlue Entertains Customers On The Ground

    Air travel has certainly lost some of its romance, but that doesn't mean interacting with the carriers themselves can't involve some levity and fun. … Read the whole story

  • Amazon, Apple Are Best-Perceived Brands Among LGBT Americans

    Amazon jumped six places from last year to take the top spot in YouGov BrandIndex's new ranking of the brands that are best-perceived among … Read the whole story

  • Penney's Comeback Plan: Home, Shoes, and Omnichannel

    Building on strengths in its center-store offerings is also critical, says Marvin Ellison, the retailer's president and CEO-designee, who joined Penney last year from … Read the whole story

  • Nielsen Finds Fans Of Curry And James Are Different Consumers

    The Golden State Warriors lost to the Cavs in Game Three of the NBA finals Tuesday night, but the two stars of the teams, … Read the whole story