Top of The News
by Thom Forbes
Forget the somewhat so-so reviews and ignore the fact that first iteration is as old as "Groundhog Day," there's plenty of life left in those rampaging behemoths of the Jurassic … Read the whole story
AUTOMOTIVE
by Karl Greenberg
In addition to benefiting from a strong corporate culture, Harley-Davidson benefits from Mark-Hans Richer, global CMO, who has been on the job for eight … Read the whole story
RESEARCH
by Sarah Mahoney
When it comes to testing commercials that work the best, researchers have long known that people aren't always going to tell you the truth. … Read the whole story
RESEARCH
by Aaron Baar
According to a survey of more than 1,000 consumers by Mattersight Corp., more than two-thirds of consumers who dial in to call centers every … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The automaker is the first to let you print that scale model vehicle, at whatever size you want, presumably. The Dearborn, Mich.-based company has … Read the whole story
BEVERAGES
by Karlene Lukovitz
Eight O'Clock Coffee recently updated a classic promotional offer - bonus packs - by employing a sweepstakes supported by social media, along with digital … Read the whole story
RESEARCH
by Tanya Gazdik
Few companies have mastered the ability to engage their entire organization to deliver a truly unified, authentic and consistent customer experience that underscores the … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
"Sensory Stories," an exhibit in New York's Museum of the Moving Image, offers glimpses of futuristic technology -- or more accurately, futuristic application of … Read the whole story