Forget the somewhat so-so reviews and ignore the fact that first iteration is as old as "Groundhog Day," there's plenty of life left in those rampaging behemoths of the Jurassic … Read the whole story
In addition to benefiting from a strong corporate culture, Harley-Davidson benefits from Mark-Hans Richer, global CMO, who has been on the job for eight … Read the whole story
When it comes to testing commercials that work the best, researchers have long known that people aren't always going to tell you the truth. … Read the whole story
According to a survey of more than 1,000 consumers by Mattersight Corp., more than two-thirds of consumers who dial in to call centers every … Read the whole story
The automaker is the first to let you print that scale model vehicle, at whatever size you want, presumably. The Dearborn, Mich.-based company has … Read the whole story
Eight O'Clock Coffee recently updated a classic promotional offer - bonus packs - by employing a sweepstakes supported by social media, along with digital … Read the whole story
Few companies have mastered the ability to engage their entire organization to deliver a truly unified, authentic and consistent customer experience that underscores the … Read the whole story
"Sensory Stories," an exhibit in New York's Museum of the Moving Image, offers glimpses of futuristic technology -- or more accurately, futuristic application of … Read the whole story