Top of The News
by Thom Forbes
Burt Shavitz - the unabashedly crotchety, free-spirited co-founder of Burt's Bees whose unruly beard perfectly positioned the "simple, wholesome" products now sold globally by Clorox - died yesterday
in Bangor, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Spotlighting the Discovery Sport SUV, the campaign, "Bred for Adventure," positions the vehicle as the conveyance through the adventurous life -- however one might … Read the whole story
RESTAURANTS
by Karlene Lukovitz
"We think giving our guests an innovative way to pay a burger forward, and the race to snag one of our digital burgers, allows … Read the whole story
PETS
by Tanya Gazdik
"We know pet parents want to give their pets a food they can trust," Keith Danoff, marketing director, the Nutro Brand at Mars Petcare, … Read the whole story
TECHNOLOGY
by Aaron Baar
"They're meeting and exceeding expectations at this point," Kirk Parsons, senior director and telecom, media and technology practice leader at J.D. Power, tells "Marketing … Read the whole story
APPAREL
by Karl Greenberg
The effort centers on a TV spot launching July 6 about a woman on a run -- across three continents, and over rugged landscapes … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
One of the cleverer gambits to avert the utter collapse of the media economy is the experiment by Google called Contributor. It enables users … Read the whole story
COMMENTARY
by Todd Copilevitz, Op-Ed Contributor
Gone are the days of staying silent or taking milquetoast stances for fear of alienating a portion of the customer base. Read the whole story