Marketing Daily
Tuesday, July 14, 2015

Top of The News

Chinese Firm Ready To Bid For Micron's Chips But Closing Could Be Difficult
by Thom Forbes

In what would amount to the most money shelled out by a Chinese company to acquire a foreign firm, Tsinghua Unigroup has reportedly prepared a $23 billion bid for Micron … Read the whole story

  • AUTOMOTIVE
    Volkswagen Appeals To The Universal Sandbox For Golf R
    by Karl Greenberg

    To up the social factor, and therefore the potential embarrassment factor, there is a picture-within-a-picture aspect, allowing people to share visuals not of the … Read the whole story

  • RESEARCH
    Amazon Remains Best Perceived; Trivago Is One To Watch
    by Tanya Gazdik

    "Most of the brands at the top of the list invest heavily in advertising and marketing," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily" … Read the whole story

  • APPAREL
    ASICS Kicks Off 'Gel Runs Deep' Effort
    by Sarah Mahoney

    The high-end running shoe boasts 360 degrees of cushioning and is the company's most advanced technology ever, says Shannon Scott, senior director of marketing … Read the whole story

  • TELECOM
    T-Mobile Makes Most Of MLB Sponsorship
    by Aaron Baar

    "Part of our marketing strategy at T-Mobile is to really focus on the big moments and be the most talked-about brand in those moments," … Read the whole story

  • COMMENTARY
    Artificial Intelligence Is All Around Us, A Benefit For Marketers
    by George John, Op-Ed Contributor

    While there may be a potential threat to the jobs we know today, overall I think AI will bring about more good than evil. Read the whole story