Top of The News
by Thom Forbes
The headlines belong to Pfizer's Viagra but CVS/Caremark said yesterday that it is removing more than two dozen additional prescription drugs from its formulary - the list of medications it … Read the whole story
RETAIL
by Sarah Mahoney
"These leading-edge consumers aren't a demographic group," says Sarah Gleason, SVP, shopper and retail strategy at GfK, "and less than half -- about 45% … Read the whole story
BEVERAGES
by Karlene Lukovitz
The brand makeover includes new packaging, marketing initiatives and a new product line, Juicy Juice Splashers, with four flavors that come in pouches. Read the whole story
RESEARCH
by Aaron Baar
"The main goal for brand ecosystems is to lean on the best attributes of both companies to improve the offering with the clear goal … Read the whole story
SPORTS
by Tanya Gazdik
The Washington Nationals is taking family friendly to a whole new level. The Major League Baseball franchise is teaming with Lansinoh Laboratories, Inc to … Read the whole story
COMMENTARY
by
What makes the idea of aging rockers -- with flying hair extensions, tons of smudged eyeliner, and fingers full of gypsy rings -- seem … Read the whole story