Marketing Daily
Friday, August 7, 2015
  • GfK Finds Fiercest Shoppers Pressure Stores For More Digital

    "These leading-edge consumers aren't a demographic group," says Sarah Gleason, SVP, shopper and retail strategy at GfK, "and less than half -- about 45% … Read the whole story

  • Juicy Juice Commences Brand Makeover, Expanded Marketing

    The brand makeover includes new packaging, marketing initiatives and a new product line, Juicy Juice Splashers, with four flavors that come in pouches. Read the whole story

  • Beyond Partnerships, Brands Should Build 'Ecosystems'

    "The main goal for brand ecosystems is to lean on the best attributes of both companies to improve the offering with the clear goal … Read the whole story

  • Washington Nationals Open Nursing Lounge

    The Washington Nationals is taking family friendly to a whole new level. The Major League Baseball franchise is teaming with Lansinoh Laboratories, Inc to … Read the whole story

  • Two Weddings And A Meryl (Streep)

    What makes the idea of aging rockers -- with flying hair extensions, tons of smudged eyeliner, and fingers full of gypsy rings -- seem … Read the whole story