Marketing Daily
Wednesday, August 12, 2015
  • Under Armour Muscling In On Nike's NBA

    Under Armour just announced a multiyear global partnership with the National Basketball Association, making it the title partner of the NBA Draft Combine and … Read the whole story

  • Single Households, Solo Diners Driving Snacks-As-Meals Trend

    In 2014, annual per-capita instances of eating snack foods at meal times among solo diners was 191, versus 167 in 2011. Across the U.S. … Read the whole story

  • Smartphone Users Highly Loyal To OS

    There is one time when consumers are more likely to switch operating systems than others: When they switch carriers. But that switch generally happens … Read the whole story

  • GEICO, Progressive Face Ad Conundrum

    Despite paying less attention to GEICO and Progressive advertising, consumers are still doing the same amount of business with the companies, according to YouGov … Read the whole story

  • Just Like Mom Used To Make: 'Fresh Baked' Food For The Pooch

    Freshpet is introducing its "Fresh Baked" line of line of dog food and The Terry & Sandy Solution has created an ad campaign to … Read the whole story