Marketing Daily
Tuesday, August 18, 2015

Top of The News

QVC Sees Something Special In Zulily
by Thom Forbes

The flash-sale site Zulily is being snatched up by Liberty Interactive, the parent of home-shopping network QVC, for $18.75 a share - almost 15% less than the $22 a share … Read the whole story

  • SPORTS
    Q&A: Why Brand NFL Is Still In Trouble
    by Sarah Mahoney

    While marketers had been hoping that this month would kick off a rebuilding season for the troubled National Football League, it's already gotten uglier. … Read the whole story

  • RESTAURANTS
    In Playful Switch, KFC Brings in Norm Macdonald As 'The Colonel'
    by Karlene Lukovitz

    In TV spots focused on launching KFC's $20 Family Fill Up Meal, the Colonel is being played by another SNL alum, Norm Macdonald - … Read the whole story

  • HOSPITALITY
    Marriott International Launches Latino Effort
    by Tanya Gazdik

    The stories from the new #LoveTravels Latino ambassadors reflect how travel is a transformative experience and a bridge between cultures, careers and families. Read the whole story

  • AUTOMOTIVE
    Lexus Goes 360 For Pro Cycling
    by Karl Greenberg

    The film aligns with the the automaker's sponsorship of the U.S. Pro Cycling Challenge in Colorado this week. Lexus will have a presence there … Read the whole story

  • COMMENTARY
    Super Bowl 50 And '16 Summer Olympics: Expectations For A Positive ROI?
    by Jeri Smith, Columnist

    While both events are the highest of high-profile, must-watch sporting events, the opportunities presented to advertisers differ greatly. Read the whole story

  • Whirlpool Finds Parenthood Is 'OK'
    by Larissa Faw

    Whirlpool's "Every Day, Care" campaign continues to celebrate nontraditional families with "OK," the third commercial to illustrate how Whirlpool appliances fit into the lives … Read the whole story