Marketing Daily
Tuesday, August 18, 2015
  • Q&A: Why Brand NFL Is Still In Trouble

    While marketers had been hoping that this month would kick off a rebuilding season for the troubled National Football League, it's already gotten uglier. ... Read the whole story

  • In Playful Switch, KFC Brings in Norm Macdonald As 'The Colonel'

    In TV spots focused on launching KFC's $20 Family Fill Up Meal, the Colonel is being played by another SNL alum, Norm Macdonald - ... Read the whole story

  • Marriott International Launches Latino Effort

    The stories from the new #LoveTravels Latino ambassadors reflect how travel is a transformative experience and a bridge between cultures, careers and families. Read the whole story

  • Lexus Goes 360 For Pro Cycling

    The film aligns with the the automaker's sponsorship of the U.S. Pro Cycling Challenge in Colorado this week. Lexus will have a presence there ... Read the whole story

  • Super Bowl 50 And '16 Summer Olympics: Expectations For A Positive ROI?

    While both events are the highest of high-profile, must-watch sporting events, the opportunities presented to advertisers differ greatly. Read the whole story

  • Whirlpool Finds Parenthood Is 'OK'

    Whirlpool's "Every Day, Care" campaign continues to celebrate nontraditional families with "OK," the third commercial to illustrate how Whirlpool appliances fit into the lives ... Read the whole story