Marketing Daily
Tuesday, August 18, 2015
  • Q&A: Why Brand NFL Is Still In Trouble

    While marketers had been hoping that this month would kick off a rebuilding season for the troubled National Football League, it's already gotten uglier. … Read the whole story

  • In Playful Switch, KFC Brings in Norm Macdonald As 'The Colonel'

    In TV spots focused on launching KFC's $20 Family Fill Up Meal, the Colonel is being played by another SNL alum, Norm Macdonald - … Read the whole story

  • Marriott International Launches Latino Effort

    The stories from the new #LoveTravels Latino ambassadors reflect how travel is a transformative experience and a bridge between cultures, careers and families. Read the whole story

  • Lexus Goes 360 For Pro Cycling

    The film aligns with the the automaker's sponsorship of the U.S. Pro Cycling Challenge in Colorado this week. Lexus will have a presence there … Read the whole story

  • Super Bowl 50 And '16 Summer Olympics: Expectations For A Positive ROI?

    While both events are the highest of high-profile, must-watch sporting events, the opportunities presented to advertisers differ greatly. Read the whole story

  • Whirlpool Finds Parenthood Is 'OK'

    Whirlpool's "Every Day, Care" campaign continues to celebrate nontraditional families with "OK," the third commercial to illustrate how Whirlpool appliances fit into the lives … Read the whole story