Porsche, for the third year, is the top luxury brand, while General Motors' GMC brand gets an award for top brand for the second … Read the whole story

The elements will include "party games" hosted on Facebook, prizes, gift giveaways and "other surprises," according to Campbell Soup Co. Fans will also be … Read the whole story

While Home Depot is so encouraged it raised its financial forecasts for the year, Wal-Mart cut its outlook, as higher wage costs and a … Read the whole story

"We're seeing a lot of folks making changes to their packages," says Brett Sappington, director of research for Parks Associates. "There's a lot of … Read the whole story

The planes will be decorated with original "Star Wars" character R2-D2, along with BB-8, a new character from "Star Wars: The Force Awakens," which … Read the whole story

Liz Miller, SVP of marketing at the CMO Council, says the key issue is a holistic, connected customer experience. "Consumers may love the brand, … Read the whole story