Marketing Daily
Wednesday, August 19, 2015
  • Porsche And GMC Top AutoPacific Ranking

    Porsche, for the third year, is the top luxury brand, while General Motors' GMC brand gets an award for top brand for the second … Read the whole story

  • SpaghettiOs Focuses On Social, Games For 50th Anniversary

    The elements will include "party games" hosted on Facebook, prizes, gift giveaways and "other surprises," according to Campbell Soup Co. Fans will also be … Read the whole story

  • At Walmart And Home Depot, Sales Stronger Than Expected

    While Home Depot is so encouraged it raised its financial forecasts for the year, Wal-Mart cut its outlook, as higher wage costs and a … Read the whole story

  • Pay TV Subscribers Changing Packages, Not Necessarily Leaving

    "We're seeing a lot of folks making changes to their packages," says Brett Sappington, director of research for Parks Associates. "There's a lot of … Read the whole story

  • All Nippon Airways Plans Star Wars-Themed Planes

    The planes will be decorated with original "Star Wars" character R2-D2, along with BB-8, a new character from "Star Wars: The Force Awakens," which … Read the whole story

  • Marketers See Need For Improvement In Global Multichannel Digital

    Liz Miller, SVP of marketing at the CMO Council, says the key issue is a holistic, connected customer experience. "Consumers may love the brand, … Read the whole story