Marketing Daily
Friday, August 21, 2015
  • Sprint Asks, How About Forever -- Is Forever Good For You?

    "We wanted to be very direct about it," Tracy Palmer, Sprint's vice president of advertising, tells "Marketing Daily." "If we wanted to call something … Read the whole story

  • Ford Extends 'Unstoppable' To Explorer, Escape, Expedition

    Travis Calhoun, Ford's communications manager for trucks and utilities, explains to "Marketing Daily" that the creative approach for the segment is deliberately emotional, with … Read the whole story

  • Knob Creek, Airbnb In Silent Auction For Distillery Campout

    The fan who makes the winning bid between now and Aug. 25 on the dedicated Airbnb page will get to stay in a "custom, … Read the whole story

  • Grass Gets Greener For Lowes, Ace, True Value

    While Lowe's earnings disappointed analysts, sales were solid, rising 4.5% to $17.3 billion in the second quarter, compared with $16.6 billion in the same … Read the whole story

  • Americans' Spending Proves Love Of Pets

    With 62% of Americans having at least one pet in their household, it's easy to see how U.S. spending on pet care is approaching … Read the whole story

  • The Trumpman Show: The Pugnacious Prince Of Bel-Hair

    Donald "Ratings Machine" Trump seems to have found his political groove. He is the Golden Boy, currently owning the airwaves, social media, and the … Read the whole story

  • You Can Have Real, Give Me 'Reality'

    These nattering nabobs of negativism will say, furthermore, that the real, actual, physical people inhabiting the world are actually rendered less substantial, with less … Read the whole story

  • The Evolution Of MGM Resorts

    Lilian Tomovich, MGM Resorts International CMO, explains how the guest experience is evolving at MGM, the role insights and research play in driving customer … Read the whole story