AUTOMOTIVE
by Karl Greenberg
On Sunday, the motorcycle maker used Twitter's Periscope live-streaming application, which launched in March, to stream a global product reveal delivered as a ride … Read the whole story
ENTERTAINMENT
by Aaron Baar
"It wasn't our intent to be super reference heavy," Warren Cockrel, creative director at EA Sports' agency Heat, tells "Marketing Daily." "But we freed … Read the whole story
APPAREL
by Sarah Mahoney
"What I get excited about is fashion-forward companies like Lauren even acknowledging that smart garments can move ... into mainstream fashion," says Angela McIntyre, … Read the whole story
BEVERAGES
by Karlene Lukovitz
Mountain Dew is promoting the new VR content on all of its social channels (Facebook, Twitter, Instagram), and supporting it with paid media, digital … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Ford Motor bought ads on 65% more Web sites from January through July this year than the same period in 2014. That amounts to … Read the whole story
PETS
by Tanya Gazdik
Actress and dog parent Sarah Hyland has teamed up with Merial to create the program video that shares the great lengths dog owners will … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
If we are speaking of luring the weak into following their worst impulses, or of promising illusory benefits, or failing to disclose potential harm, … Read the whole story
COMMENTARY
by Marco Veremis, Op-Ed Contributor
Apple's efforts in growth markets are simple, yet effective. They haven't priced their product out of the market. Read the whole story