With repeat brand engagement, as well as CRM data capture and long-term customer retention as objectives, the images were unlocked in a virtual sticker … Read the whole story

"Empire"-themed windows are scheduled to debut at both the New York City flagship and Beverly Hills store Sept. 10 through Oct. 7. Ads promoting … Read the whole story

"There's always been a lot of diversity among gamers," Bryant Harland, technology analyst at Mintel (which just released new research on gamer profiles), tells … Read the whole story

"Having the researcher asking ever more desperate questions seemed like a fun way to remind pet parents that they have to take responsibility for … Read the whole story

Doug Murtha, group VP of Scion, tells "Marketing Daily" that a key objective is authenticity. "We have established over time that working with people … Read the whole story