June 3 - 6, 2024
Friday, September 4, 2015
Top of The News
The Jolly Giant is relocating to another valley as Minneapolis-based General Mills is selling its Green Giant and Le Sueur frozen and canned veggie brands to Parsippany, N.J.-based B&G Foods … Read the whole story
AUTOMOTIVEJaguar's general manager of product planning, Rob Filipovic, said the company is also bringing in "a dramatically improved value proposition." That means, in addition … Read the whole story
RESTAURANTSOn social media, the QSR brand is sending personalized gift packs of the new wings to its most loyal social media influencers and asking … Read the whole story
TELECOM"Cellphone signal issues are something everyone experiences, but people don't know there's a solution that's easy to install," Jamie Elgie, chief marketing officer at … Read the whole story
BEVERAGESHeineken USA is partnering with experiential marketing platform Gratafy to offer complimentary beers to consumers in key markets nationwide via Facebook and Twitter. Read the whole story
AUTOMOTIVENew advertising has a "traditions" theme, highlighting traditions in college football. The ad shows different teams with their traditions, including cheerleaders, the guy who … Read the whole story
- COMMENTARY
It all started innocently enough: A friend posted an article on my Facebook page about the latest VW ads starring the Golden Sisters. She … Read the whole story
- COMMENTARY
Although this transition may come as a shock to publishers and advertisers reluctant to change outdated procedures and technology, Google is doing companies a … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Christina Nevoso - Bayer Consumer Health, Senior Marketing Lead, Brand Building & Marketing Excellence
Robyn DeFina - Sweet Loren’s, SVP of Marketing
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