Top of The News
by Thom Forbes
In the wake of highly publicized food contamination incidents such as this year's listeria outbreak at Blue Bell Creameries, the Food and Drug Administration issued two stringent food safety
regulations … Read the whole story
HOSPITALITY
by Aaron Baar
"We're changing, and we want our guests to recognize this," Dave Marr, global brand leader for Sheraton, tells "Marketing Daily." "We're working hard to … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Jon Pearce, global CCO at Hudson Rouge, tells "Marketing Daily" that the idea for MKX was to create a body of work that stood … Read the whole story
FOOD
by Karlene Lukovitz
The company said that the final version will be the "most audacious" yet, and a "one-of-a-kind way to celebrate both the 50th anniversary of … Read the whole story
FOOD
by Karlene Lukovitz
The plan calls for dedicating about 70% of new product development to healthier products, reducing saturated fat and sodium in its products by 10%, … Read the whole story
TELECOM
by Aaron Baar
"'Better' is how we differentiate in the marketplace," company representative Robert Varettoni tells "Marketing Daily." "The messaging is grounded in the reliability of our … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
My wristwatch weighs about a pound and a half and does only one thing, and not too terribly well. But my affection for it … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
Pegasystems CMO Robert Tas, a featured speaker for the ANA's Masters of Marketing Conference, Oct. 14 - 17 in Orlando, Fla., discusses Pegasystems' digital-first … Read the whole story