In the wake of highly publicized food contamination incidents such as this year's listeria outbreak at Blue Bell Creameries, the Food and Drug Administration issued two stringent food safety regulations … Read the whole story
"We're changing, and we want our guests to recognize this," Dave Marr, global brand leader for Sheraton, tells "Marketing Daily." "We're working hard to … Read the whole story
Jon Pearce, global CCO at Hudson Rouge, tells "Marketing Daily" that the idea for MKX was to create a body of work that stood … Read the whole story
The company said that the final version will be the "most audacious" yet, and a "one-of-a-kind way to celebrate both the 50th anniversary of … Read the whole story
The plan calls for dedicating about 70% of new product development to healthier products, reducing saturated fat and sodium in its products by 10%, … Read the whole story
"'Better' is how we differentiate in the marketplace," company representative Robert Varettoni tells "Marketing Daily." "The messaging is grounded in the reliability of our … Read the whole story
My wristwatch weighs about a pound and a half and does only one thing, and not too terribly well. But my affection for it … Read the whole story
Pegasystems CMO Robert Tas, a featured speaker for the ANA's Masters of Marketing Conference, Oct. 14 - 17 in Orlando, Fla., discusses Pegasystems' digital-first … Read the whole story