Marketing Daily
Friday, September 11, 2015
  • Sheraton Points To Its Actions

    "We're changing, and we want our guests to recognize this," Dave Marr, global brand leader for Sheraton, tells "Marketing Daily." "We're working hard to … Read the whole story

  • McConaughey Stars In New Ads For Lincoln

    Jon Pearce, global CCO at Hudson Rouge, tells "Marketing Daily" that the idea for MKX was to create a body of work that stood … Read the whole story

  • Doritos Announces 'Crash The Super Bowl' Swan Song

    The company said that the final version will be the "most audacious" yet, and a "one-of-a-kind way to celebrate both the 50th anniversary of … Read the whole story

  • Mondelez to Increase Healthy Snacks, Marketing Spending, E-commerce

    The plan calls for dedicating about 70% of new product development to healthier products, reducing saturated fat and sodium in its products by 10%, … Read the whole story

  • Verizon Wants Network Quality, Offerings To 'Matter'

    "'Better' is how we differentiate in the marketplace," company representative Robert Varettoni tells "Marketing Daily." "The messaging is grounded in the reliability of our … Read the whole story

  • Talk To The Watch

    My wristwatch weighs about a pound and a half and does only one thing, and not too terribly well. But my affection for it … Read the whole story

  • The Customer Experience Imperative

    Pegasystems CMO Robert Tas, a featured speaker for the ANA's Masters of Marketing Conference, Oct. 14 - 17 in Orlando, Fla., discusses Pegasystems' digital-first … Read the whole story