Marketing Daily
Wednesday, September 30, 2015
  • 'Toyota Effect' Helps Organizations In New Campaign

    The effort, involving a partnership with Cinelan film distribution company and digital agency 360i, centers on an initial set of three independent short films, ... Read the whole story

  • Top 100 CPG Brands' Sales, Market Share Down, Even As Overall Categories Grow

    Nearly two-thirds of the top 100 CPG brands tracked by Catalina suffered dollar sales declines in the 52 weeks ending June 30, and combined ... Read the whole story

  • The North Face Redefines Exploring In New Campaign

    The North Face is still using its long-running "Never stop exploring" theme, and "while this is not a new message for us, it's an ... Read the whole story

  • Sony TV Division 'Pictures' Healthier Environment

    "In order to do this in a global way, it's not as successful or impactful of you push it down from above," says Paula ... Read the whole story

  • Consumers Still Leery Of Digital Ads

    Advertisers may not be doing enough to get consumers to trust digital advertising, according to a report from Nielsen, which points out that for ... Read the whole story

  • Advertising Industry Faces Its Napster Moment

    Those of us who work in the vast marketing ecosystem should take those lessons to heart if we hope to survive the consumer revolution ... Read the whole story