Marketing Daily
Wednesday, September 30, 2015

Top of The News

Gap's Larsson Takes Lauren CEO Role; Ralph Still Leads Creative
by Thom Forbes

Stefan Larsson - widely lauded for the recent turn around at Old Navy - has been named CEO of the struggling Ralph Lauren Corp. Its 76-year-old founder will stay on … Read the whole story

  • AUTOMOTIVE
    'Toyota Effect' Helps Organizations In New Campaign
    by Karl Greenberg

    The effort, involving a partnership with Cinelan film distribution company and digital agency 360i, centers on an initial set of three independent short films, … Read the whole story

  • RESEARCH
    Top 100 CPG Brands' Sales, Market Share Down, Even As Overall Categories Grow
    by Karlene Lukovitz

    Nearly two-thirds of the top 100 CPG brands tracked by Catalina suffered dollar sales declines in the 52 weeks ending June 30, and combined … Read the whole story

  • RETAIL
    The North Face Redefines Exploring In New Campaign
    by Sarah Mahoney

    The North Face is still using its long-running "Never stop exploring" theme, and "while this is not a new message for us, it's an … Read the whole story

  • ENTERTAINMENT
    Sony TV Division 'Pictures' Healthier Environment
    by Aaron Baar

    "In order to do this in a global way, it's not as successful or impactful of you push it down from above," says Paula … Read the whole story

  • RESEARCH
    Consumers Still Leery Of Digital Ads
    by Tanya Gazdik

    Advertisers may not be doing enough to get consumers to trust digital advertising, according to a report from Nielsen, which points out that for … Read the whole story

  • COMMENTARY
    Advertising Industry Faces Its Napster Moment
    by Bob Gilbreath, Op-Ed Contributor

    Those of us who work in the vast marketing ecosystem should take those lessons to heart if we hope to survive the consumer revolution … Read the whole story