Top of The News
by Thom Forbes
Still bruised from its legal battles with ousted founder Dov Charney and battered by competitors in the fickle teen market, Los Angeles-based American Apparel filed for bankruptcy protection in U.S. … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The fantastical ad, via agency of record RPA, shows the boy mixing fantasy with reality, as his toy cars come to life as he … Read the whole story
TELECOM
by Aaron Baar
"These ads take a fun, fictional look at our cable competitors," says a company rep. "For the past 15 years straight, consumers have rated … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The campaign also aims to sustain word-of-mouth momentum for "It's Bo Time," a five-year-old tagline that's become something of a Southern catchphrase, by encouraging … Read the whole story
RETAIL
by Sarah Mahoney
Gander Mountain, LL Bean, Cabela's, Bass Pro Shops and Field & Stream are all hoping to tempt wider audiences into the great outdoors with … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Kia may be the official auto partner of the NBA, but the company isn't avoiding the pigskin. Once again, Kia's U.S.-based marketing arm, in … Read the whole story
BEVERAGES
by Tanya Gazdik
The "Selfies for Hope" campaign is part of the winery's ongoing Sutter Home for Hope initiative. The Sutter Home Facebook page and its Twitter … Read the whole story
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by Laurie Sullivan
Apple remains the biggest, winning for overall brand value in Interbrand's 100 most valuable brands in 2015. The company didn't change its overall No. … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
In a society that does not distinguish between notoriety and celebrity, that makes icons and even anti-heroes out of villains, that rewards obscure, murderous … Read the whole story
COMMENTARY
by Katy Keim, Op-Ed Contributor
A few thoughts about the role consumers should play in shaping brand experiences. Read the whole story