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Amazon yesterday launched its long-in-the-making homemade-crafts site, Handmade at Amazon, with more than 5,000 artisans from 60 countries peddling over 80,000 items that are guaranteed to be "factory-free." More than … Read the whole story
RETAILIn addition to offering a 360-degree view of the outfit you're experimenting with, it also provides a split-screen option, to make comparing several outfits … Read the whole story
FOODThe campaign also includes digital advertising, in-store promotions, public relations and social media. In November, the brand will debut a "mangia microsite" as a … Read the whole story
RESEARCHApple took first place in the U.S., Mexico and the UAE among "intimate" brands, according to MBLM's "Brand Intimacy 2015 Report." BMW and Toyota … Read the whole story
APPARELStuart Redsun, Columbia Sportswear Company's chief marketing officer, tells "Marketing Daily" that the campaign, via Portland, Ore.-based North, fixes a years-long gap in Columbia … Read the whole story
- COMMENTARY
We should balance user sentiment with the necessity of the fair-value exchange. Read the whole story
SS+K hopes Millennials will be hungry for "Hamburger Hummus" too. The Web series shadows a group of All-American bloggers at a fictional conference in … Read the whole story
