Top of The News
by Thom Forbes
Calling for "transfarency," a new Southwest Airlines ad campaign flies squarely into the prevailing winds of its competitors' penchant for squeezing a buck out of just about every passenger
touchpoint. … Read the whole story
SPORTS
by Karl Greenberg
The company, which acquired Brunswick bowling centers a year ago, is launching a new effort aimed at younger consumers that features top bowler Jason … Read the whole story
FOOD
by Karlene Lukovitz
"X-Men is one of the most popular and thrilling franchises in movie history, and we like to say that M&M'S are the official chocolate … Read the whole story
RETAIL
by Sarah Mahoney
The overall increase is well above the 10-year average of 2.5% but less than last year's 4.1% increase. The difference is partially due to … Read the whole story
TECHNOLOGY
by Aaron Baar
Another bright spot will be emerging technologies such as smart-home devices, wearable activity trackers and drones. About 33% said they intend to buy a … Read the whole story
BEVERAGES
by Tanya Gazdik
"We're all about finding everyday people who reward themselves with a cold one at the end of the day, and the Twitter platform gives … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
It's that time of year. Market research study season is upon us. Wait, there is no season for market research, it's like NASCAR. It's … Read the whole story
by Larissa Faw
Under this new campaign, Method and Essence are teaming with digital media shop Vox Media to launch "method home" starting October 19. The platform … Read the whole story