Marketing Daily
Tuesday, November 17, 2015
  • Jaguar Sharpening Claws With New Products, Strategies

    Joe Eberhardt, president and CEO of Jaguar Land Rover North America, says that while Land Rover is, in fact, the fastest-growing U.S. luxury auto ... Read the whole story

  • Bacardi Oakheart Gets Serious About Taking On Captain Morgan

    Captain Morgan Spiced Rum is the #2 rum in the U.S., but has also seen declining sales. Diageo launched Captain Morgan White Rum, intended ... Read the whole story

  • Lego, Paw Patrol, Hot Wheels Among Most Sought-After Toys

    ISCS says 71% of its respondents intend to buy something over the Thanksgiving holiday period, with 59% saying it will be at a physical ... Read the whole story

  • Philips, Live Nation Merge Music And Lighting

    "We're always looking for opportunities with our emerging artists, and we've found lighting is endemic to what we do every day," Maureen Ford, president ... Read the whole story

  • This Ain't Your Daddy's Holiday Season

    The holiday season as we know it has fundamentally changed as mini-moments have replaced the long-standing Black Friday focus. Marketers will need to adapt ... Read the whole story