Marketing Daily
Monday, November 23, 2015
  • Stouffer's' Digital Holidays Campaign Marks Instagram Debut

    The campaign includes a 30-second pre-roll video for YouTube and Hulu that stitches together the distinct table scenes, plus short-form videos and stills that ... Read the whole story

  • Lexus And Barneys Create 'December To Remember'

    Two Lexus TV spots, via AOR L.A., Calif.-based Team One, are central to the effort. The first starts with Santa in his workshop building ... Read the whole story

  • Sony Goes After Music Lovers For Hi-Res Audio

    "Hi-Res audio has been a bit of a secret," Michael Cuellar, manager of video and sound, tells "Marketing Daily." "It's been overwhelmingly well received ... Read the whole story

  • Except For Gen Y, Expect A Yogi Berra Black Friday

    Remember the old Yogi Berra line "Nobody goes there anymore, it's too crowded?" Expect to hear it kicked around a lot in the next ... Read the whole story

  • Cadillac's Ellinghaus On Meaning And Method

    The campaign puts Cadillac vehicles in SoHo, where entrepreneurs roam, and near where the brand now physically lives. Marketing Daily met up with Uwe ... Read the whole story

  • Faith, Fear And Marketing

    How do you get people riled up -- so riled up as to surrender all their democratic values, their Christian values, their ability to ... Read the whole story

  • 2016 Trends In B-to-B Marketing

    "As content marketing budgets increase, it's imperative for marketers to build solid strategic foundations to get the results they need," says George Stenitzer, a ... Read the whole story