Marketing Daily
Monday, November 23, 2015
  • Stouffer's' Digital Holidays Campaign Marks Instagram Debut

    The campaign includes a 30-second pre-roll video for YouTube and Hulu that stitches together the distinct table scenes, plus short-form videos and stills that … Read the whole story

  • Lexus And Barneys Create 'December To Remember'

    Two Lexus TV spots, via AOR L.A., Calif.-based Team One, are central to the effort. The first starts with Santa in his workshop building … Read the whole story

  • Sony Goes After Music Lovers For Hi-Res Audio

    "Hi-Res audio has been a bit of a secret," Michael Cuellar, manager of video and sound, tells "Marketing Daily." "It's been overwhelmingly well received … Read the whole story

  • Except For Gen Y, Expect A Yogi Berra Black Friday

    Remember the old Yogi Berra line "Nobody goes there anymore, it's too crowded?" Expect to hear it kicked around a lot in the next … Read the whole story

  • Cadillac's Ellinghaus On Meaning And Method

    The campaign puts Cadillac vehicles in SoHo, where entrepreneurs roam, and near where the brand now physically lives. Marketing Daily met up with Uwe … Read the whole story

  • Faith, Fear And Marketing

    How do you get people riled up -- so riled up as to surrender all their democratic values, their Christian values, their ability to … Read the whole story

  • 2016 Trends In B-to-B Marketing

    "As content marketing budgets increase, it's imperative for marketers to build solid strategic foundations to get the results they need," says George Stenitzer, a … Read the whole story