The phenomenon that is Adele is not only on track to set the one-week record for album sales in the U.S. but also offers hope for smoothing over political rifts … Read the whole story
The campaign includes a 30-second pre-roll video for YouTube and Hulu that stitches together the distinct table scenes, plus short-form videos and stills that … Read the whole story
Two Lexus TV spots, via AOR L.A., Calif.-based Team One, are central to the effort. The first starts with Santa in his workshop building … Read the whole story
"Hi-Res audio has been a bit of a secret," Michael Cuellar, manager of video and sound, tells "Marketing Daily." "It's been overwhelmingly well received … Read the whole story
Remember the old Yogi Berra line "Nobody goes there anymore, it's too crowded?" Expect to hear it kicked around a lot in the next … Read the whole story
The campaign puts Cadillac vehicles in SoHo, where entrepreneurs roam, and near where the brand now physically lives. Marketing Daily met up with Uwe … Read the whole story
How do you get people riled up -- so riled up as to surrender all their democratic values, their Christian values, their ability to … Read the whole story
"As content marketing budgets increase, it's imperative for marketers to build solid strategic foundations to get the results they need," says George Stenitzer, a … Read the whole story