Now that the $160 billion merger of Pfizer and Allergen is a done deal absent the expected approvals from shareholders and regulators, the public relations battle over the forthcoming transfer … Read the whole story
To drive traffic to the site, the surprises and the link are being teased each day on the brand's social media channels. The site … Read the whole story
"Viacom and Witness are both dedicated to sharing the power of visual storytelling with citizens around the world," Ali Tuck, VP, corporate responsibility at … Read the whole story
Labatt is supporting USA Sled Hockey with two commercials featuring sportscaster John Buccigross from Resource/Ammirati New York and directed by Vincent Lan. Read the whole story
The 90-second spot features Atlantic Records artists Charlie Puth, country star Brett Eldredge, Ty Dolla $ign, and Latin music star Sofia Reyes. The ad … Read the whole story
With steep competition for consumers' attention and dollars this holiday season, the stakes have never been higher for marketers. Read the whole story
The company and its agency, gyro San Francisco, are repositioning a campaign that bowed earlier this year to align with the holiday season by … Read the whole story