Marketing Daily
Tuesday, November 24, 2015

Top of The News

Pfizer's Pitch: Tax-based Deal Is Good For U.S.A.
by Thom Forbes

Now that the $160 billion merger of Pfizer and Allergen is a done deal absent the expected approvals from shareholders and regulators, the public relations battle over the forthcoming transfer … Read the whole story

  • BEVERAGES
    Caribou Coffee Offering Daily Surprises For Holiday Season
    by Karlene Lukovitz

    To drive traffic to the site, the surprises and the link are being teased each day on the brand's social media channels. The site … Read the whole story

  • ELECTRONICS
    Viacom Urges Social Change Via Video
    by Aaron Baar

    "Viacom and Witness are both dedicated to sharing the power of visual storytelling with citizens around the world," Ali Tuck, VP, corporate responsibility at … Read the whole story

  • BEVERAGES
    Labatt Supports USA Sled Hockey
    by Tanya Gazdik

    Labatt is supporting USA Sled Hockey with two commercials featuring sportscaster John Buccigross from Resource/Ammirati New York and directed by Vincent Lan. Read the whole story

  • AUTOMOTIVE
    Fiat Chrysler In AMA Redux
    by Karl Greenberg

    The 90-second spot features Atlantic Records artists Charlie Puth, country star Brett Eldredge, Ty Dolla $ign, and Latin music star Sofia Reyes. The ad … Read the whole story

  • COMMENTARY
    4 Things Marketers Can Do to Avoid Consumers' Naughty Lists
    by Nick Iuliano, Op-Ed Contributor

    With steep competition for consumers' attention and dollars this holiday season, the stakes have never been higher for marketers. Read the whole story

  • RCA's 'Made For (Holiday) Moments'
    by Larissa Faw

    The company and its agency, gyro San Francisco, are repositioning a campaign that bowed earlier this year to align with the holiday season by … Read the whole story