Marketing Daily
Thursday, December 17, 2015
  • Fiat Goes Off Road With Owners' Stories

    Fiat is working with crowdsourced-creative studio Tongal for a new campaign called The Fiat Owners' Stories Project. In a nutshell, the campaign comprises seven … Read the whole story

  • Buick's DiSalle Talks Luxury, Perception, And Authenticity

    Buick is the best automotive brand you don't know enough about. You might know the Enclave, or think you know it -- but how … Read the whole story

  • GMO Labeling Rider Left Out Of Omnibus Spending Bill

    The food industry's Coalition for Safe Affordable Food (CFSAF) failed to get its bill that would block states from mandating GMO labeling attached to … Read the whole story

  • Southwest Trolls Twitter For #FeesDontFly Day Promo

    "Unfair and insane fees have been a hot button topic for a while now," Lara Bridger, group creative director at Southwest's agency GDS&M, tells … Read the whole story

  • Kohl's, Toys R Us Pouring It On For Final Sprint

    With 90% of shopping lists still unfinished and warmer weather eroding that winter-wonderland motivation, retailers are piling on promotions in efforts to win big … Read the whole story

  • Voya Makes A Name For Itself

    "We refined our positioning, gathered additional customer knowledge, and conducted work to better understand the effect of different marketing levers on brand KPIs and … Read the whole story