Marketing Daily
Wednesday, December 23, 2015
  • BMW Opens The Juice With Nissan Partnership

    The latest in the automaker's comprehensive plan to be the Johnny Appleseed of juice with its ChargeNow program (launched in 2014, and administered by … Read the whole story

  • On Strong Results, Nike Vows To Make Digital 'Simple And Personal'

    Revenues climbed 4% to $7.7 billion. Net income jumped 20% to $785 million. Perhaps most impressively, future orders shot up 15%, with demand especially … Read the whole story

  • Mount Gay '5 Essentials' Videos Feature Cutting-Edge Creatives

    The connection: The brand's old-fashioned cocktail recipe calls for "five essential ingredients," and each of the 11 interviewees was asked to discuss on camera … Read the whole story

  • Consumers Rely On Reviews, Buying Guides For Electronics

    People use media technology sites throughout their purchase process, putting trust in product reviews and testing from neutral parties. According to the research, buyers … Read the whole story

  • Bruins, Arnold Creative Guys Get Bear With Cartoons

    "I'm always thinking, 'what would the guy at the bar in Southie -- a diehard Bruins fan -- want to share with his friend … Read the whole story

  • Zappos Offering $100 For Loser Gifts

    "We consider ourselves to be a customer service-focused company and as such, we're always looking for new ways to engage with and give back … Read the whole story

  • Steve Harvey's Miss Universe 'Mistake' Almost Certainly Wasn't

    It amazes me that anybody who works in media, advertising, marketing or PR could think the Steve Harvey Miss Universe "gaffe" was anything but … Read the whole story