MediaPost Publications - Marketing Daily 01/08/2016

AUTOMOTIVE
Honda's Fabulist Ads For Civic Go Deep On Digital
by Karl Greenberg
Honda's new campaign for the 2016 Civic features high-art visuals plus a big dose of animated fantasia. It also goes deep into social media … Read the whole story
APPAREL
With Health Box, UnderArmour Threatens Nike, Apple
by Sarah Mahoney
The $400 red-and-black box contains a connected suite of products, including a wristband, a heart rate monitor and a scale, all meant to effortlessly … Read the whole story

AIRLINES
JetBlue Makes Biggest Gains In Holiday Travel Perception
by Tanya Gazdik
Anyone who flies regularly has likely noticed that planes seem to be filled to near capacity as the norm, says YouGov BrandIndex CEO Ted … Read the whole story
ENTERTAINMENT
Consumers Would Switch Carriers For Music Streaming
by Aaron Baar
"Music is a way of energizing customers in ways operators haven't before," Juliet Shavit, executive director of MusiComms, tells "Marketing Daily." "An investment in … Read the whole story
FOOD AND BEVERAGES
New Dietary Guidelines Offer Few Surprises, Some Compromises
by Karlene Lukovitz
In the end, in what appears to be the result of a careful balancing act, they turn out to follow some, but not all, … Read the whole story
COMMENTARY
CES 2016 Brings Stuff, But Will The Stuff Bring Owners?
by Karl Greenberg, Staff Writer
It's a little like the late-'90s Internet 1.0 bubble, during which VC money was everywhere and revenue models were fantasy. The issue then was, … Read the whole story