Top of The News
by Thom Forbes
AT&T is offering a new unlimited data, talk and text plan to new and existing wireless customers who have or add its DirecTV or U-Verse services, ratcheting up the battle … Read the whole story
TELECOM
by Aaron Baar
"We are now a very different company than we were a year ago," Val Vargas, vice president of advertising and marketing communications, tells "Marketing … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Optima campaign launched with spots starring NBA player Blake Griffin, in which he is on an astral plane of sorts, in which the … Read the whole story
RETAIL
by Sarah Mahoney
"We believe apparel industry trends will remain soft in 2016, given the heightened industry competition, declining mall traffic, and the shifting trend in consumer … Read the whole story
FOOD
by Karlene Lukovitz
The day after the campaign launched, Dannon sent Chobani a cease-and-desist letter demanding that it immediately stop, contending that the ads are misleading and … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
National health care company Mount Sinai Health System is launching its first television commercials as part of its "For You. For Life." campaign, which … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Titan XD will be only the second generation of a truck that first launched 12 years ago, which because of very limited configurations … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
Jerri DeVard is a realist. When the senior vice president and CMO of ADT looks at the vast playing field that is monitored security … Read the whole story