November 17 - 20, 2024
Monday, January 18, 2016
RETAIL"It may make sense on paper, but it's a challenge for Kohl's," says Crystal Spence, senior consultant at Vivaldi Partners Group, a global brand … Read the whole story
AUTOMOTIVESeth Klugherz, director of marketing for Goodyear, says the airships also cover NFL, NHL, MLS, and the Triple Crown. "This is a sponsorship that … Read the whole story
RESTAURANTSOne is the latest casual dining restaurants survey from Market Force Information; the other Technomic's 2016 "Consumers' Choice Awards," which span the fast casual, … Read the whole story
ENTERTAINMENT"While we know we are delivering never-before-seen performances and our award is the penultimate in music, we need to make audiences aware of the … Read the whole story
FINANCIAL SERVICES"We know that our cardmembers want to make the most of every trip and that's why we've created an experience that provides them opportunities … Read the whole story
AUTOMOTIVEThe integrated campaign stars Keegan-Michael Key as an ersatz drivers ed teacher at a driving school. The effort includes a :30 broadcast spot, "Why … Read the whole story
- COMMENTARY
With ad blockers the captive audience can liberate itself from ad taxation. With breathtaking speed and righteousness, it has. The industry has responded with … Read the whole story
- COMMENTARY
Hasbro has vowed to include Rey in all character merchandise being released in the spring. But why not at the beginning? Read the whole story
- COMMENTARY
It's not too early to think about how to maximize impact during this coming year's holiday season. Read the whole story
