Marketing Daily
Monday, January 18, 2016
  • Kohl's Takes On Oscar Challenge, Makes It Social

    "It may make sense on paper, but it's a challenge for Kohl's," says Crystal Spence, senior consultant at Vivaldi Partners Group, a global brand … Read the whole story

  • Goodyear Signs Extended Deal With Cotton Bowl

    Seth Klugherz, director of marketing for Goodyear, says the airships also cover NFL, NHL, MLS, and the Triple Crown. "This is a sponsorship that … Read the whole story

  • Cracker Barrel Scores In Favorite Restaurant Chains Rankings

    One is the latest casual dining restaurants survey from Market Force Information; the other Technomic's 2016 "Consumers' Choice Awards," which span the fast casual, … Read the whole story

  • Grammys Encourage Viewers To 'Witness Greatness'

    "While we know we are delivering never-before-seen performances and our award is the penultimate in music, we need to make audiences aware of the … Read the whole story

  • Chase Sapphire Preps For Sundance Sponsorship

    "We know that our cardmembers want to make the most of every trip and that's why we've created an experience that provides them opportunities … Read the whole story

  • Toyota's Diversity Agency Burrell Goes To The Improv

    The integrated campaign stars Keegan-Michael Key as an ersatz drivers ed teacher at a driving school. The effort includes a :30 broadcast spot, "Why … Read the whole story

  • It Feels So Good

    With ad blockers the captive audience can liberate itself from ad taxation. With breathtaking speed and righteousness, it has. The industry has responded with … Read the whole story

  • Why Rey's Late Arrival Matters

    Hasbro has vowed to include Rey in all character merchandise being released in the spring. But why not at the beginning? Read the whole story

  • Did Those Holiday Ads Do Anything For Your Brand?

    It's not too early to think about how to maximize impact during this coming year's holiday season. Read the whole story