"It may make sense on paper, but it's a challenge for Kohl's," says Crystal Spence, senior consultant at Vivaldi Partners Group, a global brand … Read the whole story
Seth Klugherz, director of marketing for Goodyear, says the airships also cover NFL, NHL, MLS, and the Triple Crown. "This is a sponsorship that … Read the whole story
One is the latest casual dining restaurants survey from Market Force Information; the other Technomic's 2016 "Consumers' Choice Awards," which span the fast casual, … Read the whole story
"While we know we are delivering never-before-seen performances and our award is the penultimate in music, we need to make audiences aware of the … Read the whole story
"We know that our cardmembers want to make the most of every trip and that's why we've created an experience that provides them opportunities … Read the whole story
The integrated campaign stars Keegan-Michael Key as an ersatz drivers ed teacher at a driving school. The effort includes a :30 broadcast spot, "Why … Read the whole story
With ad blockers the captive audience can liberate itself from ad taxation. With breathtaking speed and righteousness, it has. The industry has responded with … Read the whole story
Hasbro has vowed to include Rey in all character merchandise being released in the spring. But why not at the beginning? Read the whole story
It's not too early to think about how to maximize impact during this coming year's holiday season. Read the whole story