Marketing Daily
Tuesday, January 19, 2016
  • Oreo's New Global Campaign Features TV Spot With Adam Lambert Vocals

    The spot is launching first in the U.S. this week, and will be airing on programs including ABC's "Scandal," "Modern Family" and "The Bachelor" … Read the whole story

  • In Mini Super Bowl Spot, Celebs 'Defy Labels'

    Tom Noble, head of Mini brand communications, tells "Marketing Daily" that the campaign's key message is that Mini is not what you think it … Read the whole story

  • Wal-Mart Changes Small-Store Strategy

    Walmart is taking on a more unified effort to win with grocery-store customers, as shoppers increasingly find newer destinations for food shopping, including the … Read the whole story

  • Chinese Millennials Drive Tourism Spending

    Travel marketers need to pay greater attention to Chinese tourists, who spent $229 billion on travel in 2015, according to GfK. Chinese Millennials are … Read the whole story

  • VW Vs. Chipotle: Which Brand Is The Biggest Loser?

    Both companies face uphill battles to rebuild consumer trust in their brands, built largely on "we do it better" reputations. But is one crisis … Read the whole story

  • 5 Consumer Predictions Revealed At CES

    Marketers would be wise to study these trends as historical CES product launches have shaped the way we now communicate with consumers. Read the whole story

  • Little Progress In War On Ad Fraud

    A new study from the Association of National Advertisers and ad fraud tracker White Ops estimates that advertisers will lose $7.2 billion this year … Read the whole story