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To the cheers of the financial market, Adidas AG yesterday replaced Herbert Hainer ahead of his scheduled 2017 departure and named the journeyed and well-regarded Kasper Rorsted - currently head … Read the whole story
FOODThe spot is launching first in the U.S. this week, and will be airing on programs including ABC's "Scandal," "Modern Family" and "The Bachelor" … Read the whole story
AUTOMOTIVETom Noble, head of Mini brand communications, tells "Marketing Daily" that the campaign's key message is that Mini is not what you think it … Read the whole story
RETAILWalmart is taking on a more unified effort to win with grocery-store customers, as shoppers increasingly find newer destinations for food shopping, including the … Read the whole story
RESEARCHTravel marketers need to pay greater attention to Chinese tourists, who spent $229 billion on travel in 2015, according to GfK. Chinese Millennials are … Read the whole story
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Both companies face uphill battles to rebuild consumer trust in their brands, built largely on "we do it better" reputations. But is one crisis … Read the whole story
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Marketers would be wise to study these trends as historical CES product launches have shaped the way we now communicate with consumers. Read the whole story
A new study from the Association of National Advertisers and ad fraud tracker White Ops estimates that advertisers will lose $7.2 billion this year … Read the whole story
