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In what a Coca-Cola Co. blog post terms "a significant shift in its marketing strategy," the soft drink has unified all of its cola brands under a "Taste the Feeling" … Read the whole story
TECHNOLOGYThe new campaign carries the title "Craftsman of Commerce" to illustrate the skill behind the work it provides, which has come to include location … Read the whole story
AUTOMOTIVEHinrich J. Woebcken was previously a member of the executive board and CEO of the commercial vehicle systems division at Knorr Bremse AG, and … Read the whole story
RETAIL"A lot of us are home enthusiasts," says Nancy Go, VP of brand marketing for the e-commerce company. "But part of the fun of … Read the whole story
FOODSome consumers are expressing displeasure or annoyance with the negative attacks on competitors in the two Simply 100 TV ads. Chobani's first major campaign … Read the whole story
HEALTHEquinox, the upscale fitness brand, is launching an online magazine. "Furthermore" debuts Jan. 20 and focuses on reframing and redirecting the fitness and luxury … Read the whole story
RESEARCHJust 23% of respondents said they are able to develop predictive insights into broad customer trends, while another 20% felt they are only able … Read the whole story
- COMMENTARY
B2C marketing has developed into a mature, sophisticated practice with tools that can readily transfer and be used effectively by B2B marketers. Read the whole story
