Top of The News
by Thom Forbes
In what a Coca-Cola Co. blog post terms "a significant shift in its marketing strategy," the soft drink has unified all of its cola brands under a "Taste the Feeling" … Read the whole story
TECHNOLOGY
by Aaron Baar
The new campaign carries the title "Craftsman of Commerce" to illustrate the skill behind the work it provides, which has come to include location … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Hinrich J. Woebcken was previously a member of the executive board and CEO of the commercial vehicle systems division at Knorr Bremse AG, and … Read the whole story
RETAIL
by Sarah Mahoney
"A lot of us are home enthusiasts," says Nancy Go, VP of brand marketing for the e-commerce company. "But part of the fun of … Read the whole story
FOOD
by Karlene Lukovitz
Some consumers are expressing displeasure or annoyance with the negative attacks on competitors in the two Simply 100 TV ads. Chobani's first major campaign … Read the whole story
HEALTH
by Tanya Gazdik
Equinox, the upscale fitness brand, is launching an online magazine. "Furthermore" debuts Jan. 20 and focuses on reframing and redirecting the fitness and luxury … Read the whole story
RESEARCH
by Karl Greenberg
Just 23% of respondents said they are able to develop predictive insights into broad customer trends, while another 20% felt they are only able … Read the whole story
COMMENTARY
by Jane Hiscock
B2C marketing has developed into a mature, sophisticated practice with tools that can readily transfer and be used effectively by B2B marketers. Read the whole story