Marketing Daily
Tuesday, January 26, 2016
  • Capri Sun Organic Launching With Integrated, Multi-Stage Campaign

    Like the 30-second spot for the brand's Roarin' Waters from last year, the new organic line's spots feature kids energetically participating in active, outdoor … Read the whole story

  • The Y Stresses Its Community Work

    "We learned that people know the Y and they feel good about it, but when asked to articulate the cause and the charitable focus, … Read the whole story

  • The Home Depot Sees Multitasking, Connected Home Trends

    Amanda Parrilli, the Atlanta-based retailer's director of business development for Smart Home, came back from the recent Consumer Electronics Show with some fresh insights, … Read the whole story

  • Tourism Australia Hires Actor As Spokesman

    Tourism Australia has hired Australian actor Chris Hemsworth as the global ambassador for its new $40 million campaign. The campaign includes a global ad … Read the whole story

  • Poise Taps Burke-Charvet As Spokesperson In New Campaign

    The campaign also involves digital partnerships, sampling, retail support and a year-long partnership with Life Time Fitness. The latter includes in-club signage plus sponsorship … Read the whole story

  • The Kids Are From Planet i

    Most of the youngest Americans are four times more likely to think people should get a smartphone by the time they're 13 than any … Read the whole story

  • The Marketing Stack Is Dead

    Though marketers are definitely looking for tools to consolidate their work and make their life easier, that's not what most are doing in practice. Read the whole story