Marketing Daily
Wednesday, January 27, 2016
  • Oscar Mayer Auctions 'Wienie-Bago' For Super Bowl Stay

    Collette Lee, brand manager for cold cuts and brand equity at Oscar Mayer, tells "Marketing Daily," "Since we have the Wienermobile in our fleet, … Read the whole story

  • Buick Touts Cascada With First-Ever Super Bowl Ad

    The automaker says it will be the first of a raft of new Buick commercials this year as it rolls out three new products, … Read the whole story

  • Visit Philadelphia Preps First TV In Five Years

    "Philazillas" features a larger-than-life Ben Franklin and a giant cheesesteak vying for attention among the city's other enjoyments -- restaurants, museums and beautiful public … Read the whole story

  • Snickers' Super Bowl Ad Spoofs Monroe's JFK 'Happy Birthday' Serenade

    The black-and-white video shows a tall person in an evening dress and fur stole singing "Happy Birthday, Mr. Super Bowl" in an extremely deep, … Read the whole story

  • 51% Of Food Buyers Stress Health, Other 'Evolving' Factors

    The shift toward the evolving drivers was "pervasive across region, age and income," meaning that "each and every consumer targeted by food manufacturers and … Read the whole story

  • Chevrolet Will Go Coastal, Digital For Bolt

    Darin Gesse, product manager for Chevrolet's electrified cars, tells "Marketing Daily" that production starts at the end of 2016, with vehicles rolling into dealer … Read the whole story

  • New Marketing, Social Fuel Coach Gains

    Deutsche Bank is upbeat about the luxury brand's performance, and calls the North American comparable sales "a relief. We believe the company's work on … Read the whole story