Top of The News
by Thom Forbes
Hyundai was in top gear for the Super Bowl, speeding away with top honors in "USA Today"'s Ad Meter competition for its spot featuring comedian Kevin Hart as an overprotective … Read the whole story
SUPER BOWL
by Sarah Mahoney
While the Denver Broncos were the clear winners in a tight defensive game, Budweiser was among the bigger ad yawns. That is, until quarterback … Read the whole story
PACKAGED GOODS
by Karlene Lukovitz
The NFL and lucky football pool bettors aren't the only ones that clean up during Super Bowl season. For certain CPG categories, the days … Read the whole story
TECHNOLOGY
by Aaron Baar
"We know our target audience for Blaze -- the active consumer who likes to work hard and play hard -- is tuning in big … Read the whole story
BEVERAGES
by Tanya Gazdik
Bud Light is promoting a video featuring mixed martial artist Ronda Rousey to complement its Super Bowl TV spot starring Amy Schumer and Seth … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Rich Latek, GMC director of marketing, tells "Marketing Daily" that the campaign was developed by GMC's social team. "We reached out to fans of … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The campaign includes a social media element involving the services of mobile marketing firm Influential and, most unusual, Influential's use of IBM's Watson computer … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The history of Super Bowl ad fiascos is rich with malpractice, and Sunday gave us some more. But the only thing worth discussing is … Read the whole story
COMMENTARY
by Daniel DiGriz, Op-Ed Contributor
In 2005, when Google began punishing traditional SEO methods, it was prophetic. The irrelevance of meta-keywords was a sign of the entropic demise of … Read the whole story