Top of The News
Longtime Victoria's Secret CEO Sharen Jester Turney resigned Friday and Leslie Wexner, the 78-year-old founder, CEO and chairman of parent company L Brands, assumed her responsibilities. Wall Street did not … Read the whole story
RESEARCHThis year's Brand Keys CLEI results again show a widening gap between what consumers expect from brands and how well they perceive brands to … Read the whole story
APPARELThe video will run as the brand's first-ever television commercial during the Olympic Marathon Trials this weekend on NBC. The full version will also … Read the whole story
TRAVEL"It's no secret that in-room hotel TV programming is boring," says Noah Brodsky, senior vice president of worldwide loyalty and engagement at Wyndham Hotel … Read the whole story
SPORTSThere's gold in sports sponsorships, and not only in the big three-letter sports leagues. Sponsorship spending on marathons, 5Ks and other sports involving feeling … Read the whole story
AUTOMOTIVEThe #DefyLabels contest, which is also tied to the automaker's biennial cross-country caravan of owners and their Minis, "Mini Takes the States," hopes to … Read the whole story
FINANCIAL SERVICES"It's easier to achieve joint financial goals when your money is pooled and working together. Yet we're seeing the implicit promise of collaboration destroyed … Read the whole story
- COMMENTARY
It is not enough to offer a solid value proposition. You have to make it light-switch easy to turn on. And so to survive, … Read the whole story
- COMMENTARY
Consumers are naturally curious, but inherently lazy -- I can certainly attest to that. This has made social media such an integral piece of … Read the whole story
