Top of The News
by Thom Forbes
Longtime Victoria's Secret CEO Sharen Jester Turney resigned Friday and Leslie Wexner, the 78-year-old founder, CEO and chairman of parent company L Brands, assumed her responsibilities. Wall Street
did not … Read the whole story
RESEARCH
by Karlene Lukovitz
This year's Brand Keys CLEI results again show a widening gap between what consumers expect from brands and how well they perceive brands to … Read the whole story
APPAREL
by Aaron Baar
The video will run as the brand's first-ever television commercial during the Olympic Marathon Trials this weekend on NBC. The full version will also … Read the whole story
TRAVEL
by Tanya Gazdik
"It's no secret that in-room hotel TV programming is boring," says Noah Brodsky, senior vice president of worldwide loyalty and engagement at Wyndham Hotel … Read the whole story
SPORTS
by Karl Greenberg
There's gold in sports sponsorships, and not only in the big three-letter sports leagues. Sponsorship spending on marathons, 5Ks and other sports involving feeling … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The #DefyLabels contest, which is also tied to the automaker's biennial cross-country caravan of owners and their Minis, "Mini Takes the States," hopes to … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"It's easier to achieve joint financial goals when your money is pooled and working together. Yet we're seeing the implicit promise of collaboration destroyed … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
It is not enough to offer a solid value proposition. You have to make it light-switch easy to turn on. And so to survive, … Read the whole story
COMMENTARY
by Jay Selig, Columnist
Consumers are naturally curious, but inherently lazy -- I can certainly attest to that. This has made social media such an integral piece of … Read the whole story