Marketing Daily
Wednesday, February 17, 2016
  • PetSmart, 'Secret Life of Pets' Partner Up

    "Last year we got a sneak peek at the film and were inspired to team up with Universal Pictures on the launch of this ... Read the whole story

  • A Tale Of Two Disruptors

    Perhaps the best way of assessing Uber's rebrand is to compare it to a peer that has recently gone through a similar process, Airbnb. Read the whole story

  • Simplification Of Meals Among Food Makers' Challenges

    One- and two-dish meals are on the rise at the expense of the traditional three-part meal, NPD reports. Furthermore, consumers are relying on portable, ... Read the whole story

  • Do Marketers Need A Backbone?

    Is that our job as marketers? To relinquish our position on something we believe in because it upsets our customers? Are they always right? ... Read the whole story

  • In Customer Loyalty, Macy's Plunges While Victoria's Secret Soars

    Off-price chain Marshall's came in as the No. 1 brand in the department store category, followed by TJ Maxx, Dillard's, Kohl's, and JCPenney. Macy's, ... Read the whole story

  • Millennials Drink More Alcohol Than Other Age Groups

    Significantly more Millennials (40% more) than the overall adult population drink beer, wine and spirits at least several times a year; only 4% of ... Read the whole story

  • Deutsch Cooks Up Foster Farms Business

    The account will be led from the agency's Los Angeles office. The first project is to develop an integrated campaign for client's fresh chicken ... Read the whole story