Marketing Daily
Wednesday, February 17, 2016
  • PetSmart, 'Secret Life of Pets' Partner Up

    "Last year we got a sneak peek at the film and were inspired to team up with Universal Pictures on the launch of this … Read the whole story

  • A Tale Of Two Disruptors

    Perhaps the best way of assessing Uber's rebrand is to compare it to a peer that has recently gone through a similar process, Airbnb. Read the whole story

  • Simplification Of Meals Among Food Makers' Challenges

    One- and two-dish meals are on the rise at the expense of the traditional three-part meal, NPD reports. Furthermore, consumers are relying on portable, … Read the whole story

  • Do Marketers Need A Backbone?

    Is that our job as marketers? To relinquish our position on something we believe in because it upsets our customers? Are they always right? … Read the whole story

  • In Customer Loyalty, Macy's Plunges While Victoria's Secret Soars

    Off-price chain Marshall's came in as the No. 1 brand in the department store category, followed by TJ Maxx, Dillard's, Kohl's, and JCPenney. Macy's, … Read the whole story

  • Millennials Drink More Alcohol Than Other Age Groups

    Significantly more Millennials (40% more) than the overall adult population drink beer, wine and spirits at least several times a year; only 4% of … Read the whole story

  • Deutsch Cooks Up Foster Farms Business

    The account will be led from the agency's Los Angeles office. The first project is to develop an integrated campaign for client's fresh chicken … Read the whole story