Top of The News
by Thom Forbes
The physics of reverberation are very much in play at Amazon, which announced yesterday that the success of its voice-activated personal assistant, the $180 Echo, has spawned two less-expensive
offshoots … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"I think one takeaway for marketers is the way challenger brands -- Kia, Hyundai, Subaru -- have been able to establish positions in the … Read the whole story
ENTERTAINMENT
by Aaron Baar
"Everyone has had a past experience with virtual reality, but for us to take it and deliver it on a roller coaster, this takes … Read the whole story
APPAREL
by Sarah Mahoney
"Adidas does very well on offering a full range of shoes, the types of shoes they offer, and they also do well in terms … Read the whole story
FINANCIAL SERVICES
by Colleen G. Steinman
Titled "What Does Success Look Like," the ads feature a college professor, a medical student and a museum custodian daydreaming about their future plans. … Read the whole story
RESTAURANTS
by Karlene Lukovitz
In the first eight days after the change was announced on Feb. 22, the brand perceptions of Starbucks' customers as measured by BrandIndex's "buzz" … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"It is Mazda's goal to fit into its customers' lives in a way that is organic, authentic and subconsciously, or consciously, loved and appreciated," … Read the whole story
by Larissa Faw
A new campaign for the Irish whiskey brand, timed to the upcoming St. Patrick's Day is designed to invoke the "fiery, adventurous spirit" of … Read the whole story
COMMENTARY
by
Last week I was sitting in the back of a cab when we hit a parking-lot-like traffic backup. There was obviously nowhere to move … Read the whole story
COMMENTARY
by MichaelAaron Flicker, Op-Ed Contributor
This may come as a shock, but 2016 is not the year of mobile advertising. Read the whole story