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The physics of reverberation are very much in play at Amazon, which announced yesterday that the success of its voice-activated personal assistant, the $180 Echo, has spawned two less-expensive offshoots … Read the whole story
AUTOMOTIVE"I think one takeaway for marketers is the way challenger brands -- Kia, Hyundai, Subaru -- have been able to establish positions in the … Read the whole story
ENTERTAINMENT"Everyone has had a past experience with virtual reality, but for us to take it and deliver it on a roller coaster, this takes … Read the whole story
APPAREL"Adidas does very well on offering a full range of shoes, the types of shoes they offer, and they also do well in terms … Read the whole story
FINANCIAL SERVICESTitled "What Does Success Look Like," the ads feature a college professor, a medical student and a museum custodian daydreaming about their future plans. … Read the whole story
RESTAURANTSIn the first eight days after the change was announced on Feb. 22, the brand perceptions of Starbucks' customers as measured by BrandIndex's "buzz" … Read the whole story
AUTOMOTIVE"It is Mazda's goal to fit into its customers' lives in a way that is organic, authentic and subconsciously, or consciously, loved and appreciated," … Read the whole story
A new campaign for the Irish whiskey brand, timed to the upcoming St. Patrick's Day is designed to invoke the "fiery, adventurous spirit" of … Read the whole story
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Last week I was sitting in the back of a cab when we hit a parking-lot-like traffic backup. There was obviously nowhere to move … Read the whole story
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This may come as a shock, but 2016 is not the year of mobile advertising. Read the whole story
